Transparency
Patients benefit from close cooperation between healthcare professionals and the pharmaceutical industry, because this allows for therapies that are already available to be improved, more affordable, or for new and innovative medicinal products to be developed, so that many diseases can be treated and healed. For the general public to understand what happens between healthcare professionals and healthcare organisations (doctors, hospitals, etc.) and the pharmaceutical industry, the pharmaceutical companies disclose on their websites what non-cash benefits they provide to whom and for which purpose.
This initiative helps to increase public understanding for this cooperation, the trust in joint efforts made by doctors and hospitals as well as the pharmaceutical industry is strengthened (transparenz-schafft-vertrauen.at).